RenewUFit + Kimmy; A Female Tech-Start-Up Founder's Perspective

The Founder+CEO, Kim, has been a published fitness model since 2008, holds a MS in nutritional biochemistry and has PhD coursework under her belt.... She is also one of the 3% of female founders in tech-start-ups; A techness (technology + fitness) business with proprietary, innovative technology.

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The Real Way to Be a Boss

Unknown 9:30 AM entrepreneur , fitness , fitspo , interns , internships , marketing , media , social media , startup , tech , techie No comments

THIS IS THE UN-FILTERED VERSION OF BECOMING AN ENTREPRENEUR

Because everything you see on social media is a lie. Nearly every "Beverly Hills self-made millionaire female entrepreneur" isn't self-made; they are either a poser (check their name and apartment address on Sunset, not their mansion in Brentwood/car leases/attachment to social media and instagram for fame and attention) or come from family money & don't work full-time jobs (for example: fashion blogging. Besides the one investment firm I've seen giving funding to fashion bloggers-lol- how are you affording the Celine bags that you are photographed with? According to Lipstick Alley, they are called 'sponsored'...just google it). Start-up success stories come from funding 99% of the time, where people don't have day jobs and have enough "family-and-friend" seed funding to be able to work full time on their start-ups, have relationships with other successful start-up entrepreneurs who come in and also help fund them, etc.

I am neither of these. I came from Cleveland, moved to Pittsburgh to be with my boyfriend-and-now-business-partner, and then dropped everything to move across the country to be in LA from a DREAM. I finished my MS at 23, dropped out of my doctoral program at Kent State University in Ex. Phys/Nutritional Biochemistry and started working so I could avoid accruing more student loans. I will go back and finish once I can write the University a check in full ;) I was doing alright at 25, but I always wanted more. I was never satisfied and wanted to do something so creative and niche, I just wanted to come up with an idea that was so.

Fast forward---> RenewU came into my head as I was travelling for business, at a hotel.

How does one start a start-up? I studied biochemistry, not entrepreneurship. I am passionate, intelligent (Tom says the thing he loves most about me is my brain :), and creative (I am also left-handed). I come from a technology background with design roots with obvious trained education and a lifestyle in fitness, corporate experience for 4 years in outside sales...so what do I do next? [deer in headlights]

We did not use a business incubator, however I was familiar with them (Launch House in Cleveland was a former client of mine, actually); I actually applied to Bizdom and never even got a call back (thanks but no thanks Dan Gilbert). It could have potentially helped us leaps and bounds but one will never know.  I sold my BMW that I worked hard and paid for myself, I sold my Louboutin's and YSL's to make this coast-to-coast move. I was never handed anything in life! Right now Tom and I are sharing one car; he drops me off at my day job and picks me up. This is the REAL struggle of success called sacrifice.

I don't even get to work full-time for this business we moved across country to create, I still have a 10-hour-a-day job in an open office chained to a desk. Tom does RenewU stuff, I need to make money to pay the bills. We have asked for small amounts of money from immediate family to get the app up and running but besides that it has been fully funded by my salary and credit cards (terrible subject, I kind of want to throw up thinking about them). This is coming from the girl who used to be able to afford the hottest red-bottoms and Prada bags...let me tell you, I gave up getting blow outs once a week and being able to shop whenever I felt like buying something to hardly being able to afford food. We are eating ramen noodles and macaroni and cheese currently, and have been for quite some time (Costco!).

This is not a pity-post by any means, however; this is showing you the REAL GLAM OF ENTREPRENEURSHIP AND HOW YOU CAN DO IT. How much can you push yourself until you break? I break every day. I am an emotional wreck with the stress. We've met some shady people and some great people, and have been lucky enough to have some friends do some pro-bono work for us until we get funded (which hopefully will be within this quarter). Right now, we can't afford to pay people so I have toes dipped in so many glasses of water. I am still responsible for web design/development/working daily with app developers/graphic design/social media/marketing materials/contracts/legal matters/strategic partnerships/retail avenues/financial projections/budgets/VC+angel funding/presentations/pitches/setting up meetings/staff hiring/interns......ON TOP OF WORKING 50 HOURS A WEEK. I am at least partially if not fully involved in all of this, and I truthfully am beyond myself.
On top of this, I still do cardio every morning and lift about 4x a week. Diet? forget it. I barely eat, no time and protein is expensive lol.

I am hoping this gives you insight into the super un-glamourous lifestyle of being an entrepreneur and self-success. This is the REAL DEAL, and this is just based on how badly you want it.



UNconventional bodybuilding. I am seriously the busiest person ever.

Unknown 6:56 AM No comments
I work job #1 from 6:30-3:30 which means I have to wake up, bag my food, take the dogs out, get ready all before 6. It also means that I don't have time to do cardio before work (I sometimes squeeze in 10-15 min HIIT if I can) but going to work sweaty isn't awesome.
I take my stims upon waking (I don't drink coffee) and my serum of anti-aging ;) around 1.5iu. I then practice intermittent fasting 4/5 days during the week!

I don't eat at my job unless I'm getting physically sick (sometimes I get really bad hunger pangs and it makes me nauseus-if this is the case I'll order chicken curry from next door, extra rice no naan). I also eat amino acid tabs from GAT, my former sponsor, to fill the void. If I am HANGRY, I'll take a primatene and caffeine pill; the ephedrine seems to re-wire my brain to not think about food.

When I get home I eat either a protein shake or amino acid pills (full profile, just like you would be eating chicken or eggs but i am lazy and hate most sources of protein lol), have some fats and carbs; I had olives and brown rice with sriracha and spray butter yesterday. I'll have this a few more times and then hit the hay. I also run a tech start-up so when I get home from job #1 I have to do stuff for job #2. It's almost coming out of the pre-revenue hole so I am so crazy busy with it; much of the time during the week I don't have time to go to the gym.

If I'm stressed out (which btw, when running your own start-up, is often), I'll go to subway and get cookies or an oreo shake from Jack in the Box. I am eating generally low calories during the day so if I really want to have it, I will. I don't stress about food and freak out either, and it's seemed to be a blessing for me.
My body has changed composition and is holding on to less bodyfat without placing huge stress on crazy cardio (is this due to the anti aging serum? I'm not sure). I do know that I'm not stressing about much of anything regarding my physique and it seems to like that. If I dont train or do cardio, no big deal. Oh well, it happens. I would like to make it to the gym every day but making RenewU successful is my number one priority.

Fighting with Binging, Body Dysmorphia & Bodybuilding...From the Beginning

Unknown 12:03 PM No comments
Fighting with Binging, Body Dysmorphia & Bodybuilding...From the Beginning

MY JOURNEY...
I am not new, remotely new, or kind of experienced with bodybuilding and the serious fitness scene; I've been competing since 2007 and am almost 9 years in. I was into it before it was a fad, trendy, or the coolest thing to be a fitness model. I had a lot of people make fun of me for being jacked and lifting heavy, and wanting to "look like a dude" (seriously, I know many of you can recall these days if you personally know me).

I can tell you vividly about my first contest prep, it started in October of 2007 & I had been working out for many years prior. I ran 5-7 miles, sometimes up to 15 miles 5 days a week and my freshman year of college I was a proud anorexic. I weighed myself on the rec center scale every day after I spent 60-if not 120-minutes on the corner arc-trainer. I would fluctuate between 112 (my lowest) and 119lbs throughout the major portion of that year, but I never had a 6 pack; I was just skinny and looked athletic. I ate once a day; warrior diet style. I would chew & spit out food on the regular. I never monitored calories, protein, macros etc. I had trained as a gymnast previously so I had always had muscle memory and always worked out, but nothing to the extent of strength training.

I reached out to Ben Hartman, a bodybuilder from my college who had worked with some people I knew, & he taught me the basics as to what competing was; dieting, posing, etc. At this time there was figure, fitness & bodybuilding! I knew I was too muscular (at 120lbs mind you) for figure but wanted to get my feet wet. I couldn't really figure out what worked for me diet wise, I wasn't in great shape and still didn't have a 6 pack. Fast forward to a diagnosed thyroid disorder and the reason why I would nap every single day for the past decade, and that explained that for the most part.

Really, that was my start. I came in dead last from that contest (14 out of 14) but I wasn't one who just wanted to compete and compete just to win. I continued to build my dream physique & didn't give a second look at the stage until I knew I was ready. I continued to design this piece of art along with becoming a competitive track cyclist, riding for 3 hour long road tours a few times a week & still loving fitness. I've taken months off of the gym at a time since 2007; sometimes 1 or 2, sometimes 5 or 6, but muscles always return.

Fast forward to 2012; I started prepping for my next show. I was happy with my physique (well, about as happy as a girl who doesn't take steroids can be) and thought it was time to get back on stage. They had come out with a physique division and a bikini division in the time since I followed the NPC/IFBB & knew that physique was what I was. I refused to get on stage as a bodybuilder-I am a girlie girl, super feminine, and hated how bodybuilding females were portrayed (and the level of juice was unreal. I could barely compete with figure chicks in the hardness dept, let alone anything more crazy like bb-ing). I prepped for 20 weeks, did my own diet and training, and won the Northern Kentucky A physique. I honestly didn't give a shit about winning; I swear to you I stood backstage (late as usual), didn't even get to pump up because I had to run in line and cut everyone for my glaze, and thought to myself:
"I am so happy with the physique I created. I never had a coach or someone telling me what to do, no one to hold me accountable besides me. I am fucking awesome. I don't care what the judges think, I absolutely love my physique & think it's spectacular-hopefully they see what I built and like it as much as I do, but if they don't there's nothing I can do but be happy because I LOVE IT". Well, they did...and me taking 7 years at that time to build that physique myself was totally worth every day of patience.

If you all know what I looked like, I am 5'2" and stepped on stage at my last show at around 143lbs. I sit anywhere from 150-160 in offseason and any-time not 4-5 weeks out. I also never ever weigh myself, numbers freak me out. I could always be leaner and harder, but without compromising my integrity as a non-anabolic taking athlete I will always remain at a disadvantage in that realm. I am genetically gifted with muscle, it grows like weeds....except my shoulders lol. Another way you can tell I am completely honest about steroid use- people have the most androgen receptors in their delts and when a female takes anabolics they get the extreme capped off look, something that I understandably and enviably won't ever be achievable for me. What is my point though? It's taken me ALMOST A DECADE TO PUT THIS SIZE ON NATURALLY.

MY DIET....
has evolved greatly over the years, more so the past half-year than at any point previously. I have never been a crazy macro tracker, I am a fan of trying new diets etc.
I love: the warrior diet. the ketogenic diet. IIFYM (with restrictions). Macro-timing. Metabolic dieting for macro breakdown.
Warrior diet? eat only post workout (so 2-3 meals in a short 4 hour window). Love it. Tossed it in last prep here and there. Variation of intermittent fasting.
Ketogenic diet? I have studied this for years thru grad school. Obviously variations of low-to-no-carb approach.
IIFYM? has to go hand in hand with macro breakdown
Macro-timing? dont mix a pro and a fat with a pro and a carb, period.
metabolic dieting for macro breakdown? fructose is metabolized differently than glucose. 95% of the time i do not eat fruit. actually like make that 99%. I don't eat anything with HFCS in it either (high fructose corn syrup)

If I want taco bell, I'll eat it. If I want pizza, I'll eat it. I do not restrict ANYTHING. I eat clean often, the majority of the time. Subway has amazing cookies and they are right next to my work; if I want a dozen cookies and to get sick by #5, I'll go get them. But what is different than the past 8 years?
BINGING & RESTRICTION!
I used to try to eat perfectly when I was on plan, and give myself one day to gorge (cheat day). It would always be a cheat meal turned day turned weekend turned disaster. Not always, but I would probably smash 20k calories and not even blink an eye. Then I would feel so guilty, wish I could make myself puke, and sulk. I distinctly remember my first prep in 07 I ate an entire loaf of bread in the form of peanut butter & jelly! And that was just for one meal that day, not including probably donuts, cake, brownies, cookies etc.
I remember the week of this most recent show, I chewed and spit out so much stuff-nuts, cinnamon rolls etc. I also remember nights where I would go to Giant Eagle(our grocery store), sit in my car at like 11pm and just house cinnamon rolls. lol! You can only have so much self-control and sometimes it backfires.
Since I moved to LA, I am crazy busy. There are also so many healthy options! I eat rice and chicken, rice and curry and chicken a lot of the time. If I cook, I'll make some veggies, rice etc and take my full profile amino acid pills for my protein because I am so sick of chicken. I sometimes over-eat on my quantity, but I try. I have completely cut fruit out alltogether, and try to stick to natural foods (but if it doesn't happen, oh well). The biggest thing I notice is that I don't put anything in an off-limits category or limited it to only one day and I have had much more success. I can't remember the last time I've had a legitimate "cheat day" aka BINGE session.

CARDIO...
I've kept doing intervals as much as I can. Whether it be 10 minutes or 45 minutes, I try to do it 3-4 times per week. My schedule like I've said is nuts and I work from 6:30-3:30 and train after work, except on Fridays when I work 830-530 (this isn't by choice btw). I can't wake up and do cardio before getting to the office before 6:30 so I'll try and do 10-15 min before I train, and I always get it done on the weekends. Normally I don't do ANY cardio when I'm not getting ready for a contest so this has been a changed.

Business is War...or is it?

Unknown 1:21 PM No comments
Someone on the outskirts of RenewU, we will call them, Person A, now told me to my face that I am incapable of running a company because I am too nice and don't delegate tasks firmly enough. Because of this, Person A wants to sign on as our CEO because he is "effective at holding people accountable to him". He knows nothing about RenewU, technology, fitness, start-ups and is about 25 years my senior. He lacks vision and passion, integrity. I sat there and said "I am here 2000 miles away from my family because I had enough vision and balls to come out here and develop my software, code my website, and get fully involved in my business".

I know NUMEROUS CEO/Founders who are just as nice as I am, who have a great team behind them who are all the best in their respective areas. I am sitting here reading article after article about how Silicon Valley is all people my age, the companies are ran by young professionals and VC's like CEO's to be founders. That they would rather have expertise than experience and passion versus execution.
Person A also said that business is war and you have to never make friends and treat everything as such, war/business combo. See what's happening to Uber? Because I feel like they are taking this "war" ideal so far that people are beginning to get turned off by it. I am a genuinely nice person, I am not vindictive, and just because I'm not the "enforcer type" (thanks Mom for raising me this way) doesn't make me effective. There is more than 1 way to skin a cat & I believe that if this Person A genuinely wanted to help us, he could come up with a position within RenewU where he fits, like operations-or sign a FAST agreement and be a great adviser like so many other start-ups do (but he said he's done advising us and has nothing else to advise us on, all it comes down to now is execution).
At the end of the day, my start-up would just be a raisin in the sun without me...it wouldn't exist.

I Woke Up in a New Bugatti...Err I Gave NDA's Out at a Party

Unknown 7:07 AM No comments
And got a chuckle out of it. Tom and myself went out on Saturday night & met some friends in the tech, start-up and well known tech start-up industries. One in particular struck up conversation & I prefaced talking to him about what I do with a "...But you'll have to sign an NDA"; I'm not sure if he thought I was joking? I am utterly obsessed with Adobe EchoSign (but I mean, really-who isn't?). So, I pulled my NDA out of my iPhone sent mail and asked for his email. An hour later we go from the house we were at to the bar and he laughs and says "HAHA-That's hilarious, you really sent me an NDA!" He returned it the following morning signed via EchoSign, so thanks Adobe for covering my butt and to this guy for keeping business professionalism at 1am on a Saturday night.

Levels of Offensiveness Behind Closed Doors

Unknown 2:44 PM No comments
So what are they, exactly?
Who is allowed to throw the punches, and to whom?
Is professional jabbing allowed to be done without the other partner present?
How do you mend relationships with the above mentioned people?
to put it bluntly....HOW DO YOU NOT TELL THEM THAT YOU HOPE THEY GET HIT BY A BUS?

My life is full of predicaments. I'm sure yours is as well, especially if you are venturing into the word of start-ups, dick-measuring-contests, seniority vs. young blood, experience vs. expertise & the like. Being a female is it's own league of volatility; disrespect is apparent and evident more often than not, and incompetency is almost expected.  This, in my opinion, is so disheartening and downright insulting. But, wait a minute. I am also only 26. Is this general behavior due to myself being a female, or just being young?

Start-ups are full of similar aged young professionals; even though they may not be female, they are still innovative and highly intelligent. I am proud to consider myself one of them, even if other people care to disembowel my notion. This is my first attempt at running a successful start-up, and it is the most valuable learning experience I have ever been involved with. Doing it with only the help of my partner (who just happens to be my boyfriend) has taught us both so much about-literally-everything we had no idea about before (seriously!!!!).

Unfortunately, I was called 'incompetent of being a CEO' regarding my own creation. So far we are on track with where we need to be, and don't get me wrong there have been blunders, mistakes, stuff taking longer than it should have, relationships that I should have taken more/less seriously, etc. but at the end of the day I can go to bed happy and wake up hungry every morning. I may be incompetent of comprehending the above mentioned statement, but that's about all I can come up with off the top of my head. No, kidding. I am very open to learning about my incompetencies...err, well, I prefer the words 'what I suck at' to incompetency. I feel as if the latter imposes a feeling of helplessness, unwillingness to learn, inability to understand; I am none of these.

I am the most adamant person on working to overcome suckage; I started working in b2b outside sales to learn business accumen; I then switched over to inside sales to conquer my formerly most hated thing in the world-talking on the phone. Now I love it, have learned to control the pitch and my pitch, and have conquered the toughest part of corporate mumbo jumbo that has ever plagued me. Put me in a crowd of 1000 people and I put on a show, but for some reason the phone was always daunting. I am not only an expert and highly educated in fitness & nutrition (BS/MS nutritional biochemistry and exercise physiology) but I have a successful track record from cold-calling to contract signage with Fortune 500 companies in a totally unrelated field. I'm not saying I'm the greatest, but I am saying that I have worked really hard and am not a pile of rocks.

When someone close to the business calls a start-up entrepreneur incompetent...mind you, this entrepreneur who moved across the country, and has a working app, intellectual property, patent pending and some of the most successful public relations ladies & gents behind her while still working another full-time sales job to continue to help fund her business.... but not to her face, and makes outrageous claims and requests (just use your imagination), what does someone in my shoes do? Ignore it and move on? Fight back?

Feeling...dumbfounded.

struggles of the twenty-something-CEO-Founder-TechStartUp-Entrepreneur-Fitness-Junkie-inbusinesswithherBoyfriend-fulltimejob-working-female.

Unknown 1:56 PM No comments
I'm BACK-
However,
This blog is taking a completely new direction.

This is still personal, coming from a tech start-up CEO but my life and roles have changed DRAMATICALLY in the past half-year.

I unfortunately don't care about competing in physique shows anymore, I am more or less the perfect demographic of someone who would use RenewUFit! Why? I am over-busy, over-worked, under-compensated and unable to enjoy my life to the fullest because of stress.

I am going to document struggles of the twenty-something-CEO-Founder-TechStartUp-Entrepreneur-Fitness-Junkie-inbusinesswithherBoyfriend-fulltimejob-working-female.

What is the norm?
A serial entrepreneur is the norm in the start-up realm. The MALE serial entrepreneur, to be exact. Those that have IPO'd or sold successful start-ups in a few years and moving on to their next venture are what I'm up against. I actually read a great article stating that around 3% of tech start-up entrepreneurs are females, so hello to the other 2 women in my near 100 circle.

I plan on incorporating these posts in with my linkedin posts, with a little more personal background on the blog. First and foremost, Time and Money....


Time is Money, Time is Money Wasted?
I had a meeting with my team in tow with a potential vendor over the weekend. One of mine abruptly left saying that the meeting shouldn't progress because the potential couldn't do anything for us, solely because his line of work wasn't directly in line with our needs. The latter had helped myself out pro-bono over the past months because he wanted to help, and met with me because I wanted to learn more about him and what he is best at doing in regards to his realm. I had to patch things up because the other person left, and apologized for the behavior. I learned more about what his expertise is, and how he could help us with his rolodex and other ideas.
I spoke with our teammate after-hours and he told me that his time is money and it was a waste of his time so he just left; this, however, goes against integrity on my end. Any meeting is a good meeting, if people like you they will want to go out of their way to help you. I have gotten to this point by networking and not having a set agenda, but rather writing a follow-up agenda post-meeting. I love meeting and learning about interested parties, and I might be passing up the next thing I need just because I was being greedy and close-minded.
I feel like what was done pulls away from integrity that I plan to keep instilled from now until we are known to the general public. I want people to love the founders, have a positive inclination of Kim because I'm hard working, nice and approachable, not have a negative association because of the 'd-bag that blew this guy i knew off'.
I would love other opinions on this...I know in my experience, networking and being open minded has gotten me far. But should my teammate's (who mind you, has more gray hair and experience in the corporate realm-however his realm is definitely not tech start ups or fitness) 'time is money' approach be taken more seriously and could it potentially get me farther?

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